Before a customer even walks through your door to explore all that you are actually selling, they are already making judgements about your retail store before they’ve even walked into the door. Although you can’t control many interactions with potential customers while they are outside your doors, you can mitigate this by creating a welcome environment in your storefront display to convert them from passersby to leads. Here are 5 things that you can use to do so:
1. Be Bold, but Keep it Clean.
Bold colors are a sure-fire way to attract the attention of potential customers, but there is a fine line between visually attracting them and visually bombarding them. Make sure that no matter how large or small your product is, there is something to engage your customers from a distance.
2. Constantly Update your Displays
What you visually advertise to your customer through your displays should be relevant to what’s they will actually experience in the store. Nothing disappoints a customer more than when their expectations do not meet reality. For this reason, use your storefront to not only attract, but also inform customers of things like current sales, new product, or shifts in theme if you retail seasonal items.
3. Don’t Just “Display” the Product, Showcase it!
Don’t be afraid to veer away from “traditional” window-based displays. If you think your product deserves a little more attention, give it to it! You want your potential customers to feel as excited about seeing this product as you are of having it in your inventory. This is the best way to convey that feeling to them.
4. Height Makes a Difference
Take a second to think who you are trying to showcase this product to. Is it going to be for young children? Teens? Adults? Men? Women? All of these things come into account because each of these areas from an onlooker standpoint have 1 fundamental difference – eye level. Be sure to take this into account when making your displays.
5. Tell a Story
This ties in closely with point 3 in the sense that each product you place in yourwindow has to have some relation to the ones next to it, otherwise your potential consumers will be unable to make the connections in their own mind and won’t look twice as to entering your retail location. Find a common theme between everything you wish to display, and have fun with it!
Your shop window is the face of your store. The personality comes once they step inside!
Written by Aaron Mattos on behalf of Roberta Pellant Consulting (RPC)