We hear it all the time, “create and grow your own personal brand,” but what are the steps to actually doing just that? Although credentials and experience help to gain your clients trust, they will also choose to do business with you and trust you even more if...

By: Collette Martley Companies of all sizes are always looking to improve their marketing strategy. However, many of them do not consider connecting with other companies within their industry to gain brand awareness, reach a new audience and promote their products....

Artificial Intelligence (AI) may cause concern in the workforce in fear of their jobs being taking over by robots. However, AI not only supports jobs – it enhances them to a new level. AI does not just mean talking robots and machinery, but also encompasses deep...

Can I be honest with you? We all know we need motivation to stick with our goals. But with busy lives, we may not always take the steps we know will bring us success. That’s why we need others — friends, colleagues, and personal accountability partners — to help us...

Why study marketing? I was once told that marketing was merely, “convincing someone to buy a product that they don’t want to”. But this is simply not true. Marketing is helping connect consumers with answers to their needs. Choosing to study marketing degree has the...

Many areas of study are straightforward. You take the introductory classes as prerequisites for higher-level material. Until you have MASTERED the art of that specific subject. Marketing, however, is not black and white, cut and dry, and doesn’t always have an answer....