Why study marketing? I was once told that marketing was merely, “convincing someone to buy a product that they don’t want to”. But this is simply not true. Marketing is helping connect consumers with answers to their needs. Choosing to study marketing degree has the...

Many areas of study are straightforward. You take the introductory classes as prerequisites for higher-level material. Until you have MASTERED the art of that specific subject. Marketing, however, is not black and white, cut and dry, and doesn’t always have an answer....

       Mark has just opened up a new coffee shop in a local town center.  He is devoted to his new business, and wants to do anything he can to see to become successful.  However, there are many chain coffee shops located relatively...

Image via pixabay.com Starting a business is always difficult, especially when you have no experience on it. It is IMPORTANT to always look for someone to consult before making any huge decisions. Here are a few tips that will help you have a better start to your...

       Before a customer even walks through your door to explore all that you are actually selling, they are already making judgements about your retail store before they’ve even walked into the door.  Although you can’t control many...

Via pixabay.com Ever wonder how much money you should be spending on marketing? You’re not alone! To create an effective and reasonable marketing budget first you need to think about what marketing tactics you would like to use. Decide what platforms would best reach...