Why study marketing?
I was once told that marketing was merely, “convincing someone to buy a product that they don’t want to”. But this is simply not true. Marketing is helping connect consumers with answers to their needs.
Choosing to study marketing degree has the opportunity to change perceptions and cultural norms through many companies. The skills and techniques you’ll learn while studying marketing is not only integral to executing business ideas, but can help you later on if you decide to pursue a different type of degree like business management or advertising. Or even if you decide to not study things related to business, a study marketing, you’ll have a greater understanding of consumer relations and communication.
Is marketing right for you?
Marketing isn’t for everyone—it’s an exciting and rewarding career, but you need to possess a combination of several personality traits and characteristics to make it in the marketing world.
You need to be:
- Creative
- Self-motivated
- Team player
- Detail oriented
- Flexible
- Current on trends
- Optimistic
- Empathetic
Really, the list could go on and on but you get the basic idea. The truth is that there is no one trait or list of specific traits that a marketing professional needs to have, but a sort of combination of all of them all.
Will you enjoy the career?
Now that we know there are a ton of job options out there, what exactly will a marketing job involve? Although one might assume that marketing means just putting paintbrush to paper, there is also the standard mathematical activities such as data collecting, budgeting, and marketing strategies. Consider any case example whether it be Nike vs. Addidas or Apple vs. Samsung and you will find that financial numbers will play largely into the flexibility and capabilities of marketing strategies. The true genius comes in where a marketing team can turn massive conversion from a smaller budget. If this kind of dynamic environment excites you then marketing might just be for you!
Conclusion
As you ponder the questions “is marketing right for you” or “why study marketing”, just think about all the great job opportunities, cool job description, and the fact that you may have the perfect personality type to excel in the marketing world. Studying marketing doesn’t confine you to one type of business or industry. In fact the best marketing programs can evolve your thinking in many ways. Consider reading our other blog post about “Choosing the Right Undergraduate Program for You”! After you graduate with a marketing degree, decide what type of marketing job you’d like to have and make it happen!