Many areas of study are straightforward. You take the introductory classes as prerequisites for higher-level material. Until you have MASTERED the art of that specific subject. Marketing, however, is not black and white, cut and dry, and doesn’t always have an answer.
As a marketing major, you want to take courses in different areas of marketing. This will diversify your knowledge of marketing and allow you to decide which path you want to take. Some areas include sales, advertising, pricing, retailing, b2b marketing, sports marketing, eMarketing, marketing research, consumer behavior, promotional strategy and more. Below are some of the best marketing courses to take in college.
B2B Marketing: Prof. Simmel (Bentley University)
This course includes creating value analysis for companies in order to increase the bottom line. Professor Simmel encouraged students to present like it was in front of the company executives.
eMarketing: Prof. Pellant (Bentley University)
eMarketing provides students with a hands-on experience. With access to their free HubSpot account, each student watches training videos in order to become inbound certified. Students also interact in groups and individually to improve a company’s online presence. Some key components to inbound marketing include:
-SEO
-Blogs
-Social media
-LinkedIn
-Facebook
-Twitter
-Google+
-Reviews and ratings
Marketing Research
Take raw data, conducted through various methods, and turn it into information and knowledge through statistical analysis. Understand consumer behaviors, wants, needs. Understand different companies and their target market based on marketing research reports.
Retailing: Prof. Tesler (Bentley University)
Instead of textbook homework, quizzes and tests, Professor Tesler’s retailing course involves making improvements (marketing-wise) to retailers based on the concepts learned.
Internship
After exploring the different marketing avenues, the next step is to use what you’ve learned and apply it to the real marketing workforce.
Careers in marketing:
-Market Research
-Brand Management
-Sales
-Customer Relations
-Advertising
-Public Relations
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Use the link below to read more about Bentley University and its marketing program
http://www.bentley.edu/academics/departments/marketing